Delighted that the Special Issue I co-edited for the Fashion Practice will be published next month. It explores the system shifts that the industry has experienced across the fashion value chain, that were explored at the postponed Fashion Marketing Consumption SIG online Colloquium in November 2021. These converged themes centred on digitalization, sustainability and experiences, that sought to challenge existing business models and posit new ways of producing, consuming and experiencing fashion; engendering new paradigms for a positive sustainable future. The special issue presents a collection of six research papers and one practitioner opinion piece. Thank you to Professor Sandy Black for the opportunity and support and to my co-editor, Charlotte Rutter.
